Computaleta Win HP Partner of the Year Award

Industry supplier Computaleta has won the HP Partner of the Year Award for the third year in a row.

The company began supplying HP wide format solutions in 2020 and quickly established a reputation for solid service and support. Wayne Shaw, business manager for HP large Format says, “Once again, Computaleta has exceeded expectations in all areas of the business. Their willingness to engage with HP and embrace a can-do attitude must be commended. Congratulations to the entire team for this tremendous achievement.”

Computaleta received the award at the HP New Zealand celebration, which took place at Shed 10 in Auckland. Kiwi Rock legend Jon Toogood emceed the event, which attracted over 300 guests. The HP Partner Awards celebrates the excellence of partners within HP New Zealand’s ecosystem, honouring their outstanding performance, commitment to serving customers, sustained growth, and their delivery of innovative solutions.

Arlette Farland, director Computaleta says, “This award belongs to our wonderful sales and technical team across the country, who put in all the hard work throughout the year to make the HP brand a success. 2023 was another stellar year for us with HP Latex wide format printers, and I am incredibly proud of our entire Computaleta team, who all contributed towards making that happen.”

White ink and sustainability

Impressed with HP’s innovative technology, Arlette says, “Our success with HP has really been transformed by the introduction of white ink in 2021 via the new HP Latex 700 and 800 series printers that can produce five-layer white.

“Then this year, HP launched an entry-level version called 630W that stepped up the game again. Whilst not as fast as the 25 square metres per hour of the production 800 series, the 630W can print from the leading edge and challenges the colour gamut of solvent printers for the first time via HP’s new pixel control technology. This allows for deeper colours, especially when used for contours and graduations. With colours controlled and defined at the pixel level it gives better transitions when colours are going from light to dark. This creates new possibilities for printing on clear and I can see sign and print makers utilising this feature for stunning vehicle wraps like never before.”

“White ink is such a powerful feature, especially for sign shops or printers who want a point of difference. The new creativity it opens also when printing on clear for glass decoration, is huge. The 630W offers brighter colours and the ability to print short runs, ideal for smaller sign shops and opens new possibilities at an affordable price point.

“HP Latex’s other advantage is its sustainable credentials. Water-based Latex ink is flexible, dry, and cured right of the printer ready for immediate lamination and application. This means faster job turnaround times and it is better and safer for your people and the environment.”

High bar

HP says the winners for this year’s awards have raised the bar yet again. It shows their unwavering commitment to delivering innovative and impactful customer solutions through the use of HP technology. Notable awards included Services Partner of the Year, SMB Partner of the Year, Retailer of the Year, Commercial PC Partner of the Year, Distributor of the Year, and recognition of Sustainability. Individuals were also recognised for their achievements in categories across distribution and channel sales.

Tracey Brewer, commercial channel manager at HP New Zealand, says, “Year on year we continue to be blown away by the high calibre of solutions our New Zealand partner network develop for their customers, and this year is no different.

“Our partners are a huge part of who we are here at HP, and we are delighted to be able to acknowledge their hard work and commitment to deliver above and beyond the call of duty.

“We are constantly impressed by their work especially with so many partners taking on our Amplify Programme including Amplify Impact. Our combined efforts can generate meaningful impact on Climate Action, Human Rights and Digital Equity more than ever before.

“It is wonderful to be able to reflect on the year that was and to generate excitement for what’s to come in 2024. A huge congratulations to all our winners and finalists, they are all very well deserved.”

*article originally published in NZ Printer Magazine on 13 December 2023